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TRANSPORT POSTERS


POSTER SERIES   —   GOVERNMENT INITIATIVE (G20 INDIA - 2023)
INSIPRED BY THE LOCAL TRANSPORTS OF BOMBAY, DELHI, CHENNAI AND KERALA




POSTERS SEEN :

BOMBAY TAXI
CHENNAI AUTO
KERALA FERRY
DELHI METRO 

Inspired by A. M Cassandre, and his style, I attempted to reimagine it in a modern world, using India’s famous diverse local transports, fit for promoting Indian culture during the 2023 G20 Summit. This poster series was a long process of iterating, ideating and consulting to get an authentic representation of the culture of these states.



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Adaptive Reuse of the Serpent
Light Rail Layouts by Geotic Liturgy

“Designing a poster means solving a technical and commercial problem....in a language that can be understood by the common man.

— A. M. CASSANDRE

These posters were displayed in many parts of the country.







Studying A M Cassandre’s work, one thing I noticed consistently with regards to the shapes is how most of his works are constructed only with circles and rectangles, giving his compositions a very unique flavour.

I was very inspired by this aspect and tried to incorporate this within my works as well.
 

Breakdown of A M Cassandre’s style:

I can’t talk about his work without mentioning his usage of beautiful and clean gradients. Achieved using purely airbrushes, gradients mark an important part of A M Cassandre’s style. Trying to put a lot of importance on that aspect, I tried to get the poster as realistic to the real life inspirations but also A M Cassandre’s work as he had a distinct way of applying gradients. 

I also had a lot of fun getting the typography to his exact style, with the overlapping text and colours.

Through my photos you can see the ideations + thought process behind each of the main posters.








I focused on simplifying shapes, breaking them down to the simplest of squares, circles and deciding a good suitable scenery. 

Same with the colours. I kept them muted, like with the yellows, in the taxi and the autos, bright enough to accentuate their silhouettes.



MADE WITH ❤️ IN INDIA
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